Being an employee at Symetri not only offers a workplace at the world's largest Autodesk Solution Partner. It also offers a close-knit community where all strive towards the same goal – to challenge people to work smarter for a better future. But in order to achieve this goal, attracting and retaining talent plays a crucial part.
The task
Creating a visual direction with the employer value proposition (EVP) as a strategic base and the Symetri brand as a visual reference.
A design summary
I wanted the visual direction to capture an inclusive, warm, and positive atmosphere, filled with activity and stories. The secondary colors from the Symetri color palette became the main colors for the employer branding concept, and the scribbled pattern effect symbolized the constant flow of ideas and work in progress.
Guides and deliverables for the employer branding
- Color treatments
- Selected graphic elements
- Image style and selection guide
- Several social media design styles for different types of talent posts and formats
- A digital brochure template
- Guidelines for the online brand portal
