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Bona AB is a global family-owned company founded in Malmö 1919. They provide products for the installation, maintenance and renovation of wood floors. They wanted W Communication Agency to dress their 100th anniversary year in a special logo.

I started with a moodboard to capture the tonality – shining floors, celebration, art deco, lightning
up. The tagline from the copywriter referred back in time without closing the door to the future.

I also wanted some room for playfulness, could the logo be varied depending on usage? How should it work
together with the company logo? When could it be used and where was it not appropriate?

THE SOLUTION

I created a symbol of beaming light from a floor line. It could be used as a graphic element or
together with the tagline and the Bona logo. The logo had two versions, one suitable for larger
formats and one for smaller.
I also created a guideline document with rules, recommendations and inspirations on how to use the
elements. It included everything from placements, use in social media, on images, rollups, posters,
on merchandise etc.

I also took part in planning different internal activities over the year such as employee
testimonial films, distributor conference material and the concept for the big party located in
Malmö, Shanghai and Denver.

MY CONTRIBUTION TO THE PROJECT WAS

Creating the visual elements for the anniversary
Creating a guideline document for others to use
Creating templates
Creating leave behinds
Help planning an activity plan for all the employees
Creating the concept for the anniversary party
Creating material for distributor conference