Together with the copywriter I created a concept starting from the forester’s own perspective to
highlight their work pride,
we called it Ride Tall, referring to the saying ‘walk tall’. We wanted the buyer to be just as proud
to use tires from Trelleborg.
The concept was expected to cover a product launch but our suggestion aimed to reach beyond product
level to also strengthen
the brand itself. By building on the experience and pride of the worker we developed a more
opportunity to reach the target. How about a forest playlist, a photo competition with your best
or a nice lunchbox signed Ride Tall from TWS?