- Portfolio - aasee

The world’s largest Autodesk Solution Partner, Symetri, creates and provides technology solutions and services for design, engineering, construction and manufacturing businesses. I’ve been refreshing and adding to their visual identity. The challenge was to retain some of the elements, such as the logotype and some of the colors, develop a new visual element to strengthen the identity further and create an overall consistent look and feel.

With insights that pointed towards a confident partner that doesn't hesitate to take the lead, I focused on the refined message “work smarter”.

The visual expression was formalized in an online brand platform where guidelines, examples and templates is easy to comprehend and access.

The image style went from scattered to color homogenic, with generous space to express a sense of calm and confidence.
A graphic element adds both consistency and variety in all visual communication.
Abstract 3d elements express both the offer and, more importantly, a hint of future possibilities.
SoMe posts have a clear verbal structure with a highlighted word and more expressive images.