Sandvik:
Rolling Out A Game Changer

In mineral processing there are two types of screening media to choose from: steel, in the form of mesh, for accuracy or rubber for durability. Sandvik have a newly engineered media combining the best of both worlds.

THE SOLUTION

The data and test results spoke for themselves, it was an undoubtedly impressive product. The challenge was how to convince the market that there really was a new product that removed the need to choose between accuracy and durability.

MY CONTRIBUTION TO THE PROJECT WAS

  • Together with the team and client select the key benefits
  • Together with the copywriter deliver the creative platform for a global product rollout
  • Creating two visual concepts that worked with the verbal messaging and added emotional value
  • Developing key visuals and illustrations to accompany the key messages
  • Come up with additional deliverables to be produced by the in-house department as well as by my agency and our suppliers
"SORTS LIKE STEEL, LASTS LIKE RUBBER"

The clear message, combined with a layered visual, at once demands attention and pulls the viewer in for a closer look.