In mineral processing there are two types of screening media to choose from: steel, in the form of mesh,
for accuracy or
rubber for durability. Sandvik have a newly engineered media combining the best of both worlds.
The data and test results spoke for themselves, it was an undoubtedly impressive product. The
challenge was how to convince
the market that there really was a new product that removed the need to choose between accuracy and
MY CONTRIBUTION TO THE PROJECT WAS
Together with the team and client select the key benefits
Together with the copywriter deliver the creative platform for a global product rollout
- Creating two visual concepts that worked with the verbal messaging and added emotional value
Developing key visuals and illustrations to accompany the key messages
- Come up with additional deliverables to be produced by the in-house department as well as by my
and our suppliers
"SORTS LIKE STEEL, LASTS LIKE RUBBER"
The clear message, combined with a layered visual, at once demands attention and pulls the viewer
a closer look.