Over hundreds of thousands of years, our ears have evolved to hear perfectly in nature. Although today, we spend up to 90% of our time indoors. How does that affect our ears and how should we handle the indoor sound environment? Ecophon, a global leader in sound absorbing ceilings, wanted to share their knowledge, enabling architects to design the best possible office environments. So Ecophon turned to W with the need to make their concept “Sound of nature” come to life – through the creation of a unique verbal and visual expression of the concept.
With the target group in mind, I created a new visual look and feel for the material produced in the office promotional campaign.
MY CONTRIBUTION TO THE PROJECT
- Creating a visual approach that would challenge the outdated guidelines, shifting the focus from product focus to spark inspiration.
- Implement the look and feel in everything from an inspirational magazine, web content, redesigned family brochures, ads etc.
Develop an internal interactive launch presentation built in order to present all the initiatives in the campaign, for a successful global launch.
Not only was the result a very appealing and inspiring campaign, the design created for this campaign was so well received that it would be the first step to define Ecophon’s visual identity moving forward. The magazine “The office guide” is also nominated in Publishing Priset 2021.