I created a symbol of beaming light from a floor line. It could be used as a graphic element or
together with the tagline and the Bona logo. The logo had two versions, one suitable for larger
formats and one for smaller.
I also created a guideline document with rules, recommendations and inspirations on how to use the
elements. It included everything from placements, use in social media, on images, rollups, posters,
on merchandise etc.
I also took part in planning different internal activities over the year such as employee
testimonial films, distributor conference material and the concept for the big party located in
Malmö, Shanghai and Denver.