à la eco:
branding what's good

It all began with a dedicated lady wanting to offer smart organic products. The strategy to be honest is easy and almost sells itself so we decided to be that straightforward.


The name was already set and I worked with developing the visual branding, drawing the logo from scratch. The accent above the a has been replaced with a heart and can be altered with bubbles or other forms occasionally.


  • Creating the visual brand concept including the logotype and brand guidelines
  • Finding a way to communicate the smartness of the food brand without compromising the authenticity
  • Designing the packaging and marketing material
Being the first brand in Scandinavia to sell pasta made of beans meant that clarity was key. A photo of the beans inside graphic forms accompanied simple but strong benefits in words and serving tips on the back. The bean pasta quickly became a huge hit and is now followed by more established brands.